Wireless Power Transfer (WPT)

Wireless power use cases

Hygiene

Wireless power is being used in sterile environments such as operating theatre and environments sensitive to hygiene factors such as food processing plants and electronic equipment manufacturing.

Water

Underwater robotics or drones as remote underwater vehicles (ROV) make use of wireless charging to charge and repower underwater vehicles. Wireless power solutions are also used in industrial areas where water is used as a coolant and where the equipment has to work in a high humidity environment. Electric toothbrushes and electric razors use wireless power solutions to prevent electric shock in bathrooms where water and high humidity is prevalent.

Plugin fatigue

Devices frequently plugged in and out to charge mobile devices, often use wireless power charging to alleviate the need for constant plugging devices, eliminating the wear and tear of power sockets and power adapters. This is often the case with cell phones, two-way radios, and electrical devices such as electric drills.

Limited power points

Often buildings such as restaurants, coffee shops, hotels, casinos and conference centres are not designed and build to meet the need for charging mobile devices. These facilities often one has a few plugs in a large room and only cater for the occasional use of cleaning equipment such as vacuum cleaners. Venues are now providing wireless charging solutions, allowing their customers and patrons to change their mobile device wirelessly, to overcome the hogging of power points as well as to retain customers using their services. Venues such as airports lounges, coffee shops, hotels, restaurants, casinos and conference centres are now switching to wireless power in a similar manner as to when free Wi-Fi was introduced in these venues.

Convenience

One of the biggest drivers for consumers at hospitality venues is the use of wireless charging of their mobile devices. This is seen to add value to consumers as they enjoy the convenience of charging their mobile devices while they enjoy the services of a facility. These services typically include food, coffee, and gambling. Not to exclude the business facilities, organisations are making use of wireless charging solutions in their company boardrooms, waiting areas, and offices.

Customer retention

Our research have indicated that many times consumers will cut their time spent at a specific venue or establishment due to their mobile phone batteries going flat. The research also indicates that if no power points are available, consumers will simply move onto another venue that can provide them with power for the mobile devices. In providing wireless power to consumers, research has shown that consumers will spend more time and money at the venue while they recharge their mobile phones. These venues typically include casinos, coffee shops and restaurants.

Safety

In highly dangerous areas such as high radiation areas and areas were volatile gas and chemicals are used, it is safer to use wireless power than to use a plug-in device that could result in a spark, electric shock or where the duration of humans in the area need to be limited.

Automated charging

Industrial factories and production plants make use of wireless charging of sensitive and expensive equipment. This is done to eliminate the handling of equipment by unauthorised or untrained personnel. Industrial companies also make use of wireless charging when workers frequently forget to plugin devices for recharging, such as electric forklifts, two-way radios and power tools. Autonomous drones also makes use of wireless charging to ensure no human intervention is required to replace batteries after a flight.

Breakage and loss

All types of organisations and businesses make use of wireless power to prevent frequent breakage and loss of portable chargers and power adapters. These power adapters are often lost, broken or damaged beyond the ability to repair.

Monetisation

Wireless power is used in various technologies and is often used to exchange power and data between devices. Both RFIDs and NFC makes use of magnetic induction technology, and is used to track prices, location and even to exchange money or pay for items using the technology. Hospitality companies are looking at the monetisation of wireless power technologies in a similar manner as how they are monetising Wi-Fi today. This can be done by example offering 30 min free charging and then charge for charging at a desired rate. The biggest use case for wireless charging and the monetising of wireless power is for the charging of electric vehicles.

Advertising

The use of wireless charging and compliment technology such as Bluetooth are used to collect user and device information and then push notifications to the devices. These notifications are typically promotions, specials, Value Added Services (VAS).

Data analytics

Data is the new gold! Companies and organisations are looking at wireless power to get better insight into their customers and consumers behaviours when they frequent their venues and establishments. A company with a number of charging points could collect information about the devices used to recharge, their duration, power usage and their movements in an establishment. This become vital to understand how consumers spend their time and money at a venue. This is often used in Casinos, and airport lounges.

Differentiation

Hospitality companies, coffee shops and restaurants often are looking for a differentiation to add or deliver something their competitors are not. This was the main driver for the rollout of Wi-Fi in venues, where the companies could directly measure the benefit of offering the technology. Wireless power and wireless charging is the new Wi-Fi and is often referred to Wi-Fi for power.

Consumerism

Companies and organisations alike are turning to wireless power and associated technologies to keep consumers engaged, or to interaction with or obtaining feedback from consumers. This is done in a similar manner as pushing adverts and promotions with the exception that consumers interact with the brand through surreys, online chats and interactive games.

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